Related Books

Romancing the Brand
Language: en
Pages: 272
Authors: Tim Halloran
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum
Brand Relevance
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Romance Your Brand: Building a Marketable Genre Fiction Series
Language: en
Pages: 118
Authors: Zoe York
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-12-24 - Publisher: Zoe York

DOWNLOAD EBOOK

“Genre fiction series are the bread and butter of mid-list writers. For many they make the difference between a writing dream and a writing career.” Zoe Yor
What Great Brands Do
Language: en
Pages: 278
Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Romancing the M.D.
Language: en
Pages: 218
Authors: Maureen Smith
Categories: Fiction
Type: BOOK - Published: 2011-10-01 - Publisher: Harlequin

DOWNLOAD EBOOK

Landing an internship at prestigious Hopewell General is a dream come true for Tamara St. John. She struggled hard to get where she is—and isn't about to risk