The Psychology of Risk

The Psychology of Risk
Author :
Publisher : Cambridge University Press
Total Pages : 383
Release :
ISBN-10 : 9781107017016
ISBN-13 : 1107017017
Rating : 4/5 (017 Downloads)
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Book Synopsis The Psychology of Risk by : Glynis M. Breakwell

Download or read book The Psychology of Risk written by Glynis M. Breakwell and published by Cambridge University Press. This book was released on 2014-09-18 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?


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