Review of Marketing Research
| Author | : Naresh K. Malhotra |
| Publisher | : M.E. Sharpe |
| Total Pages | : 352 |
| Release | : 2004-09-30 |
| ISBN-10 | : 0765613042 |
| ISBN-13 | : 9780765613042 |
| Rating | : 4/5 (042 Downloads) |
Book Synopsis Review of Marketing Research by : Naresh K. Malhotra
Download or read book Review of Marketing Research written by Naresh K. Malhotra and published by M.E. Sharpe. This book was released on 2004-09-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Review of Marketing Research' provides current articles by leading researchers and academicians in marketing, as well as material that is not only theoretically rigorous but that also offers richer detail, including literature reviews, empirical studies, and suggestions for future theory development.
