Related Books
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2016-03-31 - Publisher: Zenon Academic Publishing
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income an
Language: en
Pages: 321
Pages: 321
Type: BOOK - Published: 2021-01-21 - Publisher: Bloomsbury Publishing
Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv
Language: en
Pages: 945
Pages: 945
Type: BOOK - Published: 2021-09-26 - Publisher: CRC Press
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship
Language: en
Pages: 279
Pages: 279
Type: BOOK - Published: 2019-07-03 - Publisher: Springer
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
Language: en
Pages: 355
Pages: 355
Type: BOOK - Published: 2024-04-09 - Publisher: Taylor & Francis
This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings t