Faithin Omaha eBook Collection

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh

This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotio

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.

"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to impr