Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research Methods in Public Relations and Marketing Communications
Author :
Publisher : Psychology Press
Total Pages : 306
Release :
ISBN-10 : 0415222737
ISBN-13 : 9780415222730
Rating : 4/5 (730 Downloads)
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Book Synopsis Qualitative Research Methods in Public Relations and Marketing Communications by : Christine Daymon

Download or read book Qualitative Research Methods in Public Relations and Marketing Communications written by Christine Daymon and published by Psychology Press. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.


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