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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of

Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession.

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including

Fundamentals of Public Relations Public relations provides the means to communicate your ideas and get them accepted--a skill vitally necessary when dealing wit