Promoting and Marketing Events

Promoting and Marketing Events
Author :
Publisher : Routledge
Total Pages : 312
Release :
ISBN-10 : 9781136666575
ISBN-13 : 1136666575
Rating : 4/5 (575 Downloads)

Book Synopsis Promoting and Marketing Events by : Nigel Jackson

Download or read book Promoting and Marketing Events written by Nigel Jackson and published by Routledge. This book was released on 2013-10-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.


Promoting and Marketing Events Related Books

Promoting and Marketing Events
Language: en
Pages: 312
Authors: Nigel Jackson
Categories: Business & Economics
Type: BOOK - Published: 2013-10-28 - Publisher: Routledge

DOWNLOAD EBOOK

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is e
Trade Show and Event Marketing
Language: en
Pages: 376
Authors: Ruth P. Stevens
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Texere

DOWNLOAD EBOOK

Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media
Promoting and Marketing Events
Language: en
Pages: 276
Authors: Nigel Jackson
Categories: Business & Economics
Type: BOOK - Published: 2013-10-28 - Publisher: Routledge

DOWNLOAD EBOOK

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is e
Marketing Destinations and Venues for Conferences, Conventions and Business Events
Language: en
Pages: 296
Authors: Rob Davidson
Categories: Business & Economics
Type: BOOK - Published: 2012-05-31 - Publisher: Routledge

DOWNLOAD EBOOK

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in
Place Event Marketing in the Asia Pacific Region
Language: en
Pages: 140
Authors: Waldemar Cudny
Categories: Business & Economics
Type: BOOK - Published: 2021-08-19 - Publisher: Routledge

DOWNLOAD EBOOK

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of place