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Promoting and Marketing Events
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Pages: 312
Authors: Nigel Jackson
Categories: Business & Economics
Type: BOOK - Published: 2013-10-28 - Publisher: Routledge

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This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is e
Trade Show and Event Marketing
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Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Texere

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Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media
Urban Events, Place Branding and Promotion
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Authors: Waldemar Cudny
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"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and dissemina
Promoting and Marketing Events
Language: en
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Authors: Nigel Jackson
Categories: Business & Economics
Type: BOOK - Published: 2013-10-28 - Publisher: Routledge

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This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is e
Place Event Marketing in the Asia Pacific Region
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Authors: Waldemar Cudny
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Type: BOOK - Published: 2021-08-19 - Publisher: Routledge

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This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of place