Profitable Menu Planning
Author | : John A. Drysdale |
Publisher | : Pearson |
Total Pages | : 0 |
Release | : 2008 |
ISBN-10 | : 0131196804 |
ISBN-13 | : 9780131196803 |
Rating | : 4/5 (803 Downloads) |
Download or read book Profitable Menu Planning written by John A. Drysdale and published by Pearson. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For sophomore/senior-level courses in Menu Planning, Food Production, Food Management. Exceptionally thorough, this text offers single-volume coverage of all aspects of menu planning--from customer demographics to kitchen capabilities, to cost cards and menu analysis. Early chapters are devoted to a variety of broad topics (costs, pricing, nutrition, etc.), while later chapters focus on menu planning for specific types of restaurants (quick service, fine dining, family style, cafeteria, and more). Hands-on in approach, it features real menus from across the country and includes interactive software so readers can practice costing, mark-ups and menu engineering. This edition includes more on marketing, new case studies and updated menus that reflect industry trends. Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http: //us.dk.com/pearson