Faithin Omaha eBook Collection

The authors propose a new marketing model to help business owners and marketing professionals apply an investment-led approach where the focus is value, not cos

Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profi

"This book presents a new holistic approach to developing a coherent, profitable marketing communication strategy. The approach relates to every kind of communi