Principles of Advertising

Principles of Advertising
Author :
Publisher : Psychology Press
Total Pages : 458
Release :
ISBN-10 : 0789023008
ISBN-13 : 9780789023001
Rating : 4/5 (001 Downloads)
DOWNLOAD EBOOK
Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee and published by Psychology Press. This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.


Principles of Advertising Related Books

Principles of Advertising
Language: en
Pages: 458

Principles of Advertising

Authors: Monle Lee
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Psychology Press

DOWNLOAD EBOOK

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes
Career Opportunities in Radio
Language: en
Pages: 337

Career Opportunities in Radio

Authors: Shelly Field
Categories: Business & Economics
Type: BOOK - Published: 2010-04-21 - Publisher: Infobase Publishing

DOWNLOAD EBOOK

Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.
The Concise Encyclopedia of American Radio
Language: en
Pages: 965

The Concise Encyclopedia of American Radio

Authors: Christopher H. Sterling
Categories: History
Type: BOOK - Published: 2010-04-12 - Publisher: Routledge

DOWNLOAD EBOOK

The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries s
Encyclopedia of Radio 3-Volume Set
Language: en
Pages: 3166

Encyclopedia of Radio 3-Volume Set

Authors: Christopher H. Sterling
Categories: Reference
Type: BOOK - Published: 2004-03-01 - Publisher: Routledge

DOWNLOAD EBOOK

Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countrie
Real-resumes for Media, Newspaper, Broadcasting & Public Affairs Jobs--
Language: en
Pages: 196

Real-resumes for Media, Newspaper, Broadcasting & Public Affairs Jobs--

Authors: Anne McKinney
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: PREP Publishing

DOWNLOAD EBOOK

This book will function as a helping hand and lifetime career resource to those who seek media jobs or who want to transition into other fields with a media bac