Faithin Omaha eBook Collection

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cult

Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within