Predicting and Changing Behavior

Predicting and Changing Behavior
Author :
Publisher : Taylor & Francis
Total Pages : 527
Release :
ISBN-10 : 9781136874734
ISBN-13 : 1136874739
Rating : 4/5 (739 Downloads)

Book Synopsis Predicting and Changing Behavior by : Martin Fishbein

Download or read book Predicting and Changing Behavior written by Martin Fishbein and published by Taylor & Francis. This book was released on 2011-02-14 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.


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