Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century
Author :
Publisher : CRC Press
Total Pages : 296
Release :
ISBN-10 : 9781482203981
ISBN-13 : 1482203987
Rating : 4/5 (987 Downloads)
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Book Synopsis Pharmaceutical Marketing in the 21st Century by : Mickey Smith

Download or read book Pharmaceutical Marketing in the 21st Century written by Mickey Smith and published by CRC Press. This book was released on 2014-07-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!


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