Persuasive Advertising

Persuasive Advertising
Author :
Publisher : Springer
Total Pages : 326
Release :
ISBN-10 : 9780230285804
ISBN-13 : 0230285805
Rating : 4/5 (805 Downloads)

Book Synopsis Persuasive Advertising by : J. Armstrong

Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.


Persuasive Advertising Related Books

Persuasive Advertising
Language: en
Pages: 326
Authors: J. Armstrong
Categories: Business & Economics
Type: BOOK - Published: 2010-05-26 - Publisher: Springer

DOWNLOAD EBOOK

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.
Persuasive Advertising for Entrepreneurs and Small Business Owners
Language: en
Pages: 220
Authors: Jay P. Granat
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Psychology Press

DOWNLOAD EBOOK

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Ad
Persuasion in Advertising
Language: en
Pages: 246
Authors: John O'Shaughnessy
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Psychology Press

DOWNLOAD EBOOK

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best pers
The Persuasive Power of Campaign Advertising
Language: en
Pages: 200
Authors: Travis N. Ridout
Categories: Business & Economics
Type: BOOK - Published: 2011-03-25 - Publisher: Temple University Press

DOWNLOAD EBOOK

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Rid
Persuasive Signs
Language: en
Pages: 209
Authors: Ron Beasley
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-12-14 - Publisher: Walter de Gruyter

DOWNLOAD EBOOK

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social dis