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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
Language: en
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Type: BOOK - Published: 2007-12-10 - Publisher: John Wiley & Sons
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Language: en
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Type: BOOK - Published: 2016-09-16 - Publisher: John Wiley & Sons
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and i
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Pages: 246
Type: BOOK - Published: 2010-03-11 - Publisher: OUP Australia & New Zealand
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really wor