Faithin Omaha eBook Collection

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edit

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This boo

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and tren