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The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today
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Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials
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Would your marriage improve if you could give your wife what she most wants? Generosity can work wonders, but only if you give what is most wanted. This book, w
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Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. O
Non-Manipulative Selling
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Salespeople are among the most highly paid professionals in American society, and they are very important to the economy. Why, then, do so few people respect sa