Faithin Omaha eBook Collection

Dan Herman's book is not really about M.B.A.s; it's just badly titled. Actually, his subject is the continuing power of product differentiation, and he is chall

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies

No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the

The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with con