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Our Future in Public Relations
Language: en
Pages: 116
Authors: Ken Kerrigan
Categories: Business & Economics
Type: BOOK - Published: 2020-08-17 - Publisher: Emerald Group Publishing

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In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications manageme
The Future of Excellence in Public Relations and Communication Management
Language: en
Pages: 656
Authors: Elizabeth L. Toth
Categories: Business & Economics
Type: BOOK - Published: 2009-03-04 - Publisher: Routledge

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The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the quest
Reputation Management
Language: en
Pages: 306
Authors: Tony Langham
Categories: Business & Economics
Type: BOOK - Published: 2018-12-21 - Publisher: Emerald Group Publishing

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The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an or
Spin Sucks
Language: en
Pages: 165
Authors: Gini Dietrich
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Handbook of Public Relations
Language: en
Pages: 820
Authors: Robert L. Heath
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: SAGE

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This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in