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The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural informatio
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
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Handbook of Research on Effective Advertising Strategies in the Social Media Age
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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert