Non-Visitor Research

Non-Visitor Research
Author :
Publisher : Springer Nature
Total Pages : 112
Release :
ISBN-10 : 9783658351816
ISBN-13 : 3658351810
Rating : 4/5 (810 Downloads)

Book Synopsis Non-Visitor Research by : Martin Tröndle

Download or read book Non-Visitor Research written by Martin Tröndle and published by Springer Nature. This book was released on 2022-09-23 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany. This book is a translation of the original German 1st edition Nicht-Besucherforschung by Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.


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