Faithin Omaha eBook Collection

Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national i

An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will ap

An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a

Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a wa

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a c