Related Books
Language: en
Pages: 879
Pages: 879
Type: BOOK - Published: 2018-08-01 - Publisher: Springer
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success i
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2003 - Publisher: Hal Leonard Corporation
According to Dr. Stephen Marcone, personal management is still the weakest link in a music business that operates by fragmenting its product. This comprehensive
Language: en
Pages: 845
Pages: 845
Type: BOOK - Published: 2016-03-16 - Publisher: McGraw Hill
EBOOK: Principles and Practice of Marketing
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2020-09 - Publisher: Woodslane Press
Taking a close look at the complexities of bringing an artist's work to their audience, this practical guide will help readers through the maze of marketing pos
Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2021-11-10 - Publisher: Routledge
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can drama