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The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success i
Managing Your Band
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According to Dr. Stephen Marcone, personal management is still the weakest link in a music business that operates by fragmenting its product. This comprehensive
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Taking a close look at the complexities of bringing an artist's work to their audience, this practical guide will help readers through the maze of marketing pos
Storytelling and Market Research
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Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can drama