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Handbook of Research on Mobile Marketing Management
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Pages: 582
Authors: Pousttchi, Key
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Type: BOOK - Published: 2009-11-30 - Publisher: IGI Global

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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Mobile Marketing Management
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Authors: Hongbing Hua
Categories: Internet marketing
Type: BOOK - Published: 2019 - Publisher: Productivity Press

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Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.
Mobile Commerce: Concepts, Methodologies, Tools, and Applications
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Type: BOOK - Published: 2017-06-19 - Publisher: IGI Global

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In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sph
Mobile Marketing
Language: en
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Authors: Daniel Rowles
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Type: BOOK - Published: 2013-11-03 - Publisher: Kogan Page Publishers

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Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location
Social Media and Mobile Marketing Strategy
Language: en
Pages: 0
Authors: Randi Priluck
Categories: Internet marketing
Type: BOOK - Published: 2016-08 - Publisher: Oxford University Press, USA

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Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing st