Faithin Omaha eBook Collection

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a ful

Research Methodology remains a vital issue at the heart of all scholarly activity. Without a proper appreciation of Research Methodology and its correct applica

Bringing together leading authorities, this unique handbook reviews the breadth of current approaches for studying how people think, feel, and behave in everyda

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors prese