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Methods Beyond Interviewing in Qualitative Market Research
Language: en
Pages: 154
Authors: Philly Desai
Categories: Social Science
Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
Methods Beyond Interviewing in Qualitative Market Research
Language: en
Pages: 0
Authors: Philly Desai
Categories: Marketing research
Type: BOOK - Published: 2002 - Publisher:

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Mastering the Semi-Structured Interview and Beyond
Language: en
Pages: 260
Authors: Anne Galletta
Categories: Education
Type: BOOK - Published: 2013-06-17 - Publisher: NYU Press

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Mastering the Semi-Structured Interview and Beyond offers an in-depth and captivating step-by-step guide to the use of semi-structured interviews in qualitative
An Introduction to Qualitative Market Research
Language: en
Pages: 153
Authors: Mike Imms
Categories: Business & Economics
Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
Context and Method in Qualitative Research
Language: en
Pages: 242
Authors: Gale Miller
Categories: Social Science
Type: BOOK - Published: 1997-06-11 - Publisher: SAGE

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A critical examination of the principles and practice of qualitative research is provided in this book which examines the interplay between context and method,