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Mass Media Research
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Pages: 468
Authors: Roger D. Wimmer
Categories: Social Science
Type: BOOK - Published: 2006 - Publisher: Wadsworth Publishing Company

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MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including q
Mass Media Effects Research
Language: en
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Authors: Raymond W. Preiss
Categories: Mass media
Type: BOOK - Published: 2007 - Publisher: Psychology Press

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Dictionary of Mass Communication and Media Research
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Authors: David P. Demers
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Type: BOOK - Published: 2005-09 - Publisher:

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This is a clothbound version of the original paperback book (ISBN 0-922993-25-4). The dictionary contains more than 1,400 concepts and terms associated with mas
Mass Media Research
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Media Research Methods
Language: en
Pages: 328
Authors: Barrie Gunter
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000-02-11 - Publisher: SAGE

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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better unders