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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influen
Advances in Foundational Mass Communication Theories
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Advances in Foundational Mass Communication Theories

Authors: Ran Wei
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Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications,
The Handbook of Media and Mass Communication Theory
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The Handbook of Media and Mass Communication Theory

Authors: Robert S. Fortner
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The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo
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Mass Communication Theories and Research

Authors: Alexis S. Tan
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Mass Communication Theory
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Mass Communication Theory

Authors: Stanley J. Baran
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This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written w