Married to the Brand

Married to the Brand
Author :
Publisher : Simon and Schuster
Total Pages : 144
Release :
ISBN-10 : 9781595620057
ISBN-13 : 1595620052
Rating : 4/5 (052 Downloads)

Book Synopsis Married to the Brand by : William J. McEwen

Download or read book Married to the Brand written by William J. McEwen and published by Simon and Schuster. This book was released on 2005-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.


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