Marketing Research Methods

Marketing Research Methods
Author :
Publisher : Cambridge University Press
Total Pages : 883
Release :
ISBN-10 : 9781108834988
ISBN-13 : 1108834981
Rating : 4/5 (981 Downloads)
DOWNLOAD EBOOK
Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo

Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.


Marketing Research Methods Related Books

Marketing Research Methods
Language: en
Pages: 883

Marketing Research Methods

Authors: Mercedes Esteban-Bravo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Qualitative Marketing Research
Language: en
Pages: 255

Qualitative Marketing Research

Authors: David Carson
Categories: Business & Economics
Type: BOOK - Published: 2001-02-01 - Publisher: SAGE

DOWNLOAD EBOOK

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
Essentials of Marketing Research
Language: en
Pages: 521

Essentials of Marketing Research

Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

DOWNLOAD EBOOK

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Marketing Research
Language: en
Pages: 314

Marketing Research

Authors: Bonita Kolb
Categories: Business & Economics
Type: BOOK - Published: 2008-04-18 - Publisher: SAGE

DOWNLOAD EBOOK

Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the
Handbook of Research Methods for Marketing Management
Language: en
Pages: 392

Handbook of Research Methods for Marketing Management

Authors: Nunkoo, Robin
Categories: Business & Economics
Type: BOOK - Published: 2021-10-22 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back