Marketing Models

Marketing Models
Author :
Publisher : Prentice Hall
Total Pages : 803
Release :
ISBN-10 : 013545641X
ISBN-13 : 9780135456415
Rating : 4/5 (415 Downloads)
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Book Synopsis Marketing Models by : Gary L. Lilien

Download or read book Marketing Models written by Gary L. Lilien and published by Prentice Hall. This book was released on 1992 with total page 803 pages. Available in PDF, EPUB and Kindle. Book excerpt: The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.


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