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Marketing Management by Dr. F. C. Sharma (eBook)
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An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importanc
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An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Adve
Production Management by Dr. F. C. Sharma (eBook)
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It is a great pleasure in presenting ‘Production Management’ as a Text Book for B. Com. classes. The Book has been written strictly in accordanceCONTENT 1.
Marketing Management
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Authors: Dr. F. C. Sharma
Categories: Business & Economics
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1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Posi