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Marketing Knowledge Management
Language: en
Pages: 232
Authors: Gabriele Troilo
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Edward Elgar Publishing

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Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitiv
Knowledge Management for Sales and Marketing
Language: en
Pages: 197
Authors: Tom Young
Categories: Business & Economics
Type: BOOK - Published: 2011-05-03 - Publisher: Elsevier

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While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing e
Information and Knowledge in Internet of Things
Language: en
Pages: 483
Authors: Teresa Guarda
Categories: Technology & Engineering
Type: BOOK - Published: 2021-10-06 - Publisher: Springer Nature

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This book provides readers with an insight into information and knowledge in the Internet of Things, in particular an investigation of data management and proce
Marketing Knowledge
Language: en
Pages: 332
Authors: Dominic Twose
Categories:
Type: BOOK - Published: 2019-04-29 - Publisher: Lulu.com

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Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During th
Knowledge Management Strategies for Business Development
Language: en
Pages: 446
Authors: Russ, Meir
Categories: Computers
Type: BOOK - Published: 2009-09-30 - Publisher: IGI Global

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"This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.