Fundamentals of Business Marketing Research

Fundamentals of Business Marketing Research
Author :
Publisher : Psychology Press
Total Pages : 314
Release :
ISBN-10 : 0789023121
ISBN-13 : 9780789023124
Rating : 4/5 (124 Downloads)
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Book Synopsis Fundamentals of Business Marketing Research by : David Alan Reid

Download or read book Fundamentals of Business Marketing Research written by David Alan Reid and published by Psychology Press. This book was released on 2004 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta


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