Faithin Omaha eBook Collection

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state en

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with mar

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing rese

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the fi