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Pages: 0
Authors: Bonnie Parkhouse
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Type: BOOK - Published: 2017-07-30 - Publisher:

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The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas
Marketing Analysis in Sport Business
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Authors: Kevin K Byon
Categories: Sports & Recreation
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This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and
Sport Business Analytics
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Pages: 260
Authors: C. Keith Harrison
Categories: Computers
Type: BOOK - Published: 2016-11-18 - Publisher: CRC Press

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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an
Sport Marketing
Language: en
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Categories: Business & Economics
Type: BOOK - Published: 2022 - Publisher: Human Kinetics

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Advanced Theory and Practice in Sport Marketing
Language: en
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Authors: Eric C. Schwarz
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Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir