Faithin Omaha eBook Collection

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin

Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital comp

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. I