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This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous
Routledge Handbook of Japanese Business and Management
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The Routledge Handbook of Japanese Business and Management provides a comprehensive overview of management and business processes and practices in Japanese comp
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Japan’s engagement with Western clothing, culture, and art in the mid-nineteenth century transformed the traditional kimono and began a cross-cultural sartori
The SAGE Handbook of Modern Japanese Studies
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A welcome addition to any reading list for those interested in contemporary Japanese society. - Roger Goodman, Nissan Professor of Modern Japanese Society, Univ
The Routledge Companion to Marketing History
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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti