Marketing: a Very Short Introduction

Marketing: a Very Short Introduction
Author :
Publisher : Oxford University Press, USA
Total Pages : 177
Release :
ISBN-10 : 9780198827337
ISBN-13 : 0198827334
Rating : 4/5 (334 Downloads)
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Book Synopsis Marketing: a Very Short Introduction by : Kenneth Le Meunier-FitzHugh

Download or read book Marketing: a Very Short Introduction written by Kenneth Le Meunier-FitzHugh and published by Oxford University Press, USA. This book was released on 2021-02-25 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.


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