Faithin Omaha eBook Collection

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenti

With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the cri

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the mark

Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical question

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales