Related Books
Language: en
Pages: 180
Pages: 180
Type: BOOK - Published: 2020-09-21 - Publisher: Walter de Gruyter GmbH & Co KG
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and co
Language: en
Pages: 292
Pages: 292
Type: BOOK - Published: 1998-10-23 - Publisher: John Wiley & Sons
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulat
Language: en
Pages: 35
Pages: 35
Type: BOOK - Published: 2008 - Publisher: Christoph Lymbersky
Language: de
Pages: 296
Pages: 296
Type: BOOK - Published: 2010-10-01 - Publisher: Walter de Gruyter
Im ersten Teil des Buches werden einschlägige Internationalisierungstheorien vorgestellt. Neben traditionellen Konzepten der Internationalisierung (z.B. Produk
Language: en
Pages: 397
Pages: 397
Type: BOOK - Published: 2016-03-07 - Publisher: Walter de Gruyter GmbH & Co KG
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala
