Managing in the Marketspace

Managing in the Marketspace
Author :
Publisher :
Total Pages : 10
Release :
ISBN-10 : 0000946087
ISBN-13 : 9780000946089
Rating : 4/5 (089 Downloads)

Book Synopsis Managing in the Marketspace by : Jeffrey F. Rayport

Download or read book Managing in the Marketspace written by Jeffrey F. Rayport and published by . This book was released on 1994 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace."


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