Making of the IIT Brand

Making of the IIT Brand
Author :
Publisher : Notion Press
Total Pages : 195
Release :
ISBN-10 : 9798885559652
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Making of the IIT Brand by : Davender Jain

Download or read book Making of the IIT Brand written by Davender Jain and published by Notion Press. This book was released on 2022-05-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an attempt to look at the ordinary IITians, the dreams they had, the hardships and challenges they faced, and the difference they made, as told by the IITians themselves. The book does not seek to glorify any particular IITian or focus on individual accomplishments. Instead, it looks at the stories of IITians from the first graduating class of 1955 till today . The book is a chronicle of the history of IITs in a uniquely personal way and their contributions to India and, in fact, the whole world. It looks at the making of the ‘IIT’ brand. Through the stories of IIT alumni, readers may find answers to the question of what attracts global multinationals to IIT campuses to recruit at salaries similar to those of MIT and Harvard graduates. The book is intended to be a light and interesting read. Having said this, it may be of particular interest to: • youngsters across the world, who are interested in knowing about the struggles and success stories of IIT alumni • students aspiring to enter IIT • current students and faculty of new IITs, who want to understand the culture and life of alumni in the older IITs • people abroad who have heard the name of IIT and the accomplishments of its alumni • people who want to know how the IIT brand came into existence and whose entrance exam is the most competitive exam in the world • the loved ones of numerous alumni who have narrated their stories in this book This book is meant to be cherished by IIT alumni, current IITians, and the future generation of IITians.


Making of the IIT Brand Related Books

Making of the IIT Brand
Language: en
Pages: 195
Authors: Davender Jain
Categories: Biography & Autobiography
Type: BOOK - Published: 2022-05-24 - Publisher: Notion Press

DOWNLOAD EBOOK

This book is an attempt to look at the ordinary IITians, the dreams they had, the hardships and challenges they faced, and the difference they made, as told by
The New Frontier
Language: en
Pages: 283
Authors: Marilyn Fernandez
Categories: Political Science
Type: BOOK - Published: 2017-12-12 - Publisher: Oxford University Press

DOWNLOAD EBOOK

Does the burgeoning Indian Information Technology (IT) sector represent a deviation from the historical arc of caste inequality or has it become yet another sit
Building Brands in the Indian Market
Language: en
Pages: 468
Authors: Tapan Kumar Panda
Categories: Brand name products
Type: BOOK - Published: 2004 - Publisher: Excel Books India

DOWNLOAD EBOOK

How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing
Global Branding: Breakthroughs in Research and Practice
Language: en
Pages: 998
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2019-07-05 - Publisher: IGI Global

DOWNLOAD EBOOK

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their custo
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Language: en
Pages: 360
Authors: K. Scott Swan
Categories: Business & Economics
Type: BOOK - Published: 2012-09-05 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of