A Preface to Marketing Management
| Author | : J. Paul Peter |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : 340 |
| Release | : 1991 |
| ISBN-10 | : 0256094454 |
| ISBN-13 | : 9780256094459 |
| Rating | : 4/5 (459 Downloads) |
Book Synopsis A Preface to Marketing Management by : J. Paul Peter
Download or read book A Preface to Marketing Management written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1991 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
