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Type: BOOK - Published: 2011-06-07 - Publisher: McGraw Hill Professional
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Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you’re not i
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From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.
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Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social