Lean Media

Lean Media
Author :
Publisher :
Total Pages : 158
Release :
ISBN-10 : OCLC:1137347134
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Lean Media by : Ian Lamont

Download or read book Lean Media written by Ian Lamont and published by . This book was released on 2017 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean Media is an innovative framework and toolset for media managers and creative professionals. Using examples and easy-to-understand best practices, author and media veteran Ian Lamont describes how new ventures and established teams can leverage Lean Media to eliminate waste, focus creativity, and better understand their audiences. For individuals who make media, founders of media ventures, and media professionals working in experienced teams, the Lean Media book explains how to streamline processes, lower costs, reduce the risk of failure, and ultimately create media that matters. As noted by Automattic's head of design and inclusion John Maeda, "Lamont has successfully taken concepts from the Lean Startup movement and applied them to media production projects."


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They also show how a variety of factors - including demographics, team structure, and communication processes influence the effectiveness of key managers.