Faithin Omaha eBook Collection

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years I

Kumar and Puranam study a new, more visible, consumer-oriented kind of innovation emerging in India of compact, low-cost, robust, and efficient products. New pr

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current underst

This book asks fundamental questions about the extent to which India is participating in the global shift towards knowledge-based forms of competitiveness. It c

This pioneering Handbook details the origins of the concept of frugal innovation, its emergence as an academic field of interest, and the main driving forces be