Faithin Omaha eBook Collection

In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire

Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electroni

Dominic Twose was Global Head of Knowledge Management at Millward Brown (the world's foremost brand and advertising research consultant) for 15 years. During th

This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors