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Intuitive Marketing: What Marketers Can Learn from Brain Science
Language: en
Pages: 408
Authors: Stephen Genco
Categories: Business & Economics
Type: BOOK - Published: 2019-10-20 - Publisher: Intuitive Consumer Insights LLC

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Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies."
Counterintuitive Marketing
Language: en
Pages: 369
Authors: Kevin J. Clancy
Categories: Business & Economics
Type: BOOK - Published: 2001-02-21 - Publisher: Simon and Schuster

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Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-c
Intuitive Marketing
Language: en
Pages: 400
Authors: Stephen Genco
Categories:
Type: BOOK - Published: 2019-09-30 - Publisher:

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Intuitive Marketing explores the many ways traditional theories and practices of marketing can benefit from the insights and discoveries of modern brain science
Visualizing Marketing
Language: en
Pages: 129
Authors: S. Umit Kucuk
Categories: Business & Economics
Type: BOOK - Published: 2016-12-20 - Publisher: Springer

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This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visu
The Intuitive Marketer
Language: en
Pages: 136
Authors: Pat Grosse
Categories: Business & Economics
Type: BOOK - Published: 2018-02-27 - Publisher: Ingram sparks

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